The “Duh” Factor

We were recently working on an email marketing campaign and right at the end of the project one of our designers added in what I like to call the “duh” factor. 

The “duh” factor is basically anything that everyone knows should be in a project but for some reason hasn’t been put in yet.  It may be a simple “buy now” button or “register” button.  Often times these things get overlooked as a project is being developed because everyone just assumes that they will be put in…but sometimes it doesn’t.  Why?

Well, as a project is being developed and person after person is reviewing it people tend to look for the small details and it’s easier to overlook the main points at that level.  It’s kind of that scenario where everyone chimes in and says “we can do this and this” but at the end of the day…did you do what you set out to do? 

That’s why it’s a good practice to add in the “duh” factors right from the start.  Those are not only necessary for the project itself but they can also help keep a project on target.