RaeSea Internet Marketing Blog

Pronounced “Ray” “Sea”

Domain Names = 21st Century Real Estate

Interesting article over at CNN on selling domain names.  This industry is exploding right now with some domains selling for over a million dollars. 

At the Manhattan auction, Fischer and Goldberger snatched up four names for more than $1.2 million and a fifth for a client, representing only a handful of the names sold for a total of $12.4 million during both the live and silent auction.

The auctions were held during a domain conference in June that attracts some of the biggest players in this niche business.

One name — creditcheck.com — went for $3 million but paled in comparison to the sale of sex.com, which sold for $12 million last year, according to Cahn, who knew the site’s buyer and seller.

I think the days of getting a decent domain name for 10 bucks are going to come to an end very soon.  It would make more sense for those guys to just auction them off. 

They look for names that hit the “sweet spot” — short words that describe a high-value product or services related to it. Words that allow them to own a category such as bald.com and cardiology.com, two of the domain names they bought at the auction.

To help figure out a word’s potential value, they see how many hits it will produce using Google. They also troll lists of names with domain registrations set to expire, enabling them to get a jump on buying it.

They don’t bother with dot-nets or the others.

“Dot-com is king,” Goldberger said. “Dot-net is worthless.”

An interesting read…makes you want to go register some more domain names.

July 25, 2007 Posted by | Business, Internet, technology, Web Design | Leave a comment

Google and Duplicate Content

Here’s a list of 15 about how Google handles duplicate content.  Here’s a taste.

4.   There are cases where Google does penalize. This takes some egregious act, or the implementation of a site that is seen as having little end user value. I have seen instances of algorithmically applied penalties for sites with large amounts of duplicate content.

5.   An example of a site that adds little value is a thin affiliate site, which is a site that uses copies of third party content for the great majority of its content, and exists to get search traffic and promote affiliate programs. If this is your site, Google may well seek to penalize you.

July 24, 2007 Posted by | Internet, Marketing, SEO, Web Design | Leave a comment

Free SEO Tools

This site has some really good SEO tools.

 Nothing revolutionary but hey it’s free.  Can’t complain about that.  Just remember not to focus completely on page rank…it’s only one part of the big picture.

July 23, 2007 Posted by | SEO, Web Design, Web Site Rankings | Leave a comment

Web 2.0 Debate – It’s On!

The Wall Street Journal takes a on the debate of web 2.0.  Some of the highlights.

 Yes, the people have finally spoken. And spoken. And spoken.  Now they won’t shut up. The problem is that YOU! have forgotten how to listen, how to read, how to watch.

Thanks for calling us idiots.  Of course no one would be reading your article if it weren’t for blogs.

The other guy says this:

We also agree that the Web is a problem. The problem endemic to the Web even before anyone gave the Web version numbers — and the problem that leads to your issue with “cockroaches” — is that because anyone can contribute and because there are no centralized gatekeepers, there’s too much stuff and too many voices, most of which any one person has no interest in. But, the Web is also the continuing struggle to deal with that problem. From the most basic tools of the early Internet, starting with UseNet discussion threads, through Wikipedia, and sites that enable users to tag online resources, the Web invents ways to pull together ideas and information, finding the connections and relationships that keep the “miscellaneous” from staying that way.

On one hand, they argue that people are forgetting how to read and write but then they also complain that there is too much information out there basically put out by people who don’t know what they are talking about or aren’t entitled to talk about it in an open forum.

I’ve never understood this attitude of too much information.  The more ideas out there the better.  A lot of times a really, really bad idea leads to something very useful.  It just triggers creative thought. 

Mr. Keen is quite a guy:

You are right that people have always chattered endlessly about the silliest things. But the self-publishing Internet is the greatest of great seduction. Web 2.0 tells us that we all have something interesting to say and that we should broadcast it to the world. As I argue in my book, Web 2.0 transforms us into monkeys. 🙂 That’s the new abundancy, the long tail, if you like. Infinite primates with infinite messages on infinite channels. The only good news is that broadband is still pathetically slow. But what happens when fiber-to-the-home becomes a reality for all of us? What happens with the monkeys have the technology of the Gods at their paw tips? Media will be transformed into ubiquitous chatter — into an audio-video version of Twitter.

This debate isn’t bad but after a bit they both start to sound like Dennis Miller clones, trying to come up with references that make sound smart…so as to change your focus from what they are saying to how they are saying it. 

I think this debate is Web 2.0

July 18, 2007 Posted by | Business, Internet, Marketing, News, Social Networking, technology, Web 2.0 | Leave a comment

Google’s stance on Flash

Ran across a good blog post from google on how they view flash.  Interesting stuff in there.  I think the decision to use flash and how much to use it really depends on what your industry is and your goals for your webiste.  If you are going to rely completely on organic searches then obviously doing a website completely in flash is not your answer.

As many of you already know, Flash is inherently a visual medium, and Googlebot doesn’t have eyes. Googlebot can typically read Flash files and extract the text and links in them, but the structure and context are missing. Moreover, textual contents are sometimes stored in Flash as graphics, and since Googlebot doesn’t currently have the algorithmic eyes needed to read these graphics, these important keywords can be missed entirely. All of this means that even if your Flash content is in our index, it might be missing some text, content, or links. Worse, while Googlebot can understand some Flash files, not all Internet spiders can.

July 17, 2007 Posted by | Internet, SEO, technology, Web Design, Web Site Rankings | Leave a comment

Free Wi-Fi will never last…

A colleague and I were discussing a new Search Engine Marketing client and their plan to market to the growing world of RV parks and users. KOA Campgrounds is now offering free Wi-Fi at most of its locations and the client was excited to let us know this fact.

The service is also increasingly provided for free. In the 2007 KOA Directory, 324 of the 379 KOAs offering Wi-Fi list it as free. In 2006, only 281 KOAs offered Wi-Fi, and only 167 of those were free.

Being who we are we immediately began exploring the implications of free and paid Wi-Fi access and found ourselves on opposite side of the fence. 

Me: The really cool thing is that there is money to be made selling Wi-Fi at those parks.

My Colleague: I think charging people for Wi-Fi is BS.

Me: WTF?  I think that this shift to offer “free” Wi-Fi at venues is going to be short lived and that things will very soon return to the vending machine model of providing Hotspots or Wi-Fi.

My Colleague: I hate it when coffee shops try to charge me to use their Wi-Fi…or hotels. 

My Colleagues desire to have free Wi-Fi (let’s just say free internet access) stems from his perception that it doesn’t cost anything to share an internet connection. The Internet access is already there, paid for at a certain “promised” transfer rate. Why not give away what isn’t being used by the person who owns the access point?  The problem is that there is a finite amount of bandwidth that any connection can provide and that increasing the pipe size to account for the increase in traffic costs money. It’s really just like water. A high rise apartment community of 500 units will consume and pay for far more water than a single family home. Both have water pipes, one is just far larger than the other.  What would happen to the homeowner who allowed his neighbors to connect to his water line free of charge? Eventually someone would get a very large water bill. 

As more and more internet traffic becomes streaming videos, VoIP conversations, on demand movie downloads, and other bandwidth hogs, the WI-FI access points (free or not) are going to become over utilized. Every new device that hits the market seems to have some form of Wi-Fi access card installed. How long before it becomes hard just to get enough bandwidth to download a webpage at a free Wi-Fi spot?  Will the free users complain that they can’t use the free service as there is not enough free bandwidth available? Will the hotspot owner then buy more bandwidth to give away for free?  Or will they instead act like our earlier referenced homeowner who just got his $3000 water bill and charge his neighbors or turn off the spigot?  I’m guessing the later. 

Let’s face it.  Free internet access will become a thing of the past…just like free water.

July 11, 2007 Posted by | Hosting, Hotspots, Internet, News, RV, technology, Wi-Fi | 3 Comments

New way to rank Web Sites from Nielsen

Looks like they are changing things a bit. 

Although Nielsen already measures average time spent and average number of sessions per visitor for each site, it will start reporting total time spent and sessions for all visitors to give advertisers, investors and analysts a broader picture of what sites are most popular.

 This will have an impact on advertising rates and increase the likelihood of a website trying to encourage interaction with its visitors and thus keeping on the site longer. 

July 10, 2007 Posted by | Business, Internet, Marketing, Social Networking, Web Design, Web Site Rankings | Leave a comment

Social Networking

Interesting blog entry on social networking sites and how they are used by older users.

Another good discussion on social networking benefits here.

July 9, 2007 Posted by | Business, Social Networking, technology | Leave a comment

How Fast can you Respond?

In today’s market, (today’s market?  did I just write that?) your prospective customers and I guess actual customers want answers…right away.  Many online businesses have contact forms or application forms..this is very common in the mortgage industry.  We have them on one of our sites

Now, the problem is how soon can a brick and mortar business respond to their online queries before they lose that customer to someone else? 

We try to respond as fast as possible to anyone who contacts us…sometimes it can be within a minute of receiving the email.  5 out of 10 times, the customer will write back “thanks for contacting me so soon”, you have immediately built a relationship with them and this will probably give you a better chance of getting their business. 

July 5, 2007 Posted by | Business, Marketing, Small Business, Web Design | Leave a comment

Our Welcome Message

Hello all,

 We decided to finally start a company blog…not sure if this will turn out to be a good idea or not but we will keep posting and try to make it as interesting to read as possible.

Possible topics include:

  • SEO
  • Marketing
  • Business Strategies
  • Ranting
  • Tech Talk
  • Coding Issues
  • Annoying Clients
  • Hosting…is it really worth it?

We reserve the right not to blog on any of this and to blog on all of this. 

July 5, 2007 Posted by | Business, Coding, Hosting, Marketing, SEO | 2 Comments