RaeSea Internet Marketing Blog

Pronounced “Ray” “Sea”

Don’t forget to think about conversion rates

It’s easy to focus on getting visitors to your site and ignore what they actually do when they get there.  A thousand visitors and no sales is less desirable than 10 visitors and 5 sales. 

Think about a few things if your website is experiencing these problems:

  • is optimization getting in the way?

Meaning…have you focused too much on what search engines want and not enough on what your customers want?  This is a common mistake by those who try SEO on their own or who hire SEO people with little business knowledge. 

  • Do you know your customers?

Meaning…do you have a firm grasp on what your customers are looking for and what type of shoppers they are?  What do they expect?  Are you meeting these expectations?  Can you change those expectations?

  • how confusing is your site?

Do you have a call to action?  Does your site view properly in all browsers and in all resolution sizes?  We find that 40-50% of visitors to our sites still use IE 6…so design for this. 

  • are you actually selling your product on the site

Now, I don’t mean selling in a sense of is it available to buy.  I mean are you selling the positives of your products and addressing the concerns that your buyers may have?  The visitors to your site may not be as knowledgeable as you think or maybe they are much more knowledgeable than you think.  Get to know them. 

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September 17, 2007 Posted by | Business, Internet, Marketing, SEO, Small Business, Web Design | Leave a comment

Viral Campaign Tips

Found a good list of tips to pass on. 

Market over Email
I get a few emails every day begging for Sphinns, Diggs, Reddit bumps, etc. Some of these are good, but most are terrible. If you’re going to leverage your network, tell them to be smart about how they reach your story and vote it up – don’t provide a direct link to the Digg story page. Instead, ask them to check out the piece on your site and follow the Digg link from there. Those referral strings are going to look a lot more natural to the Digg editors.

And for those who really want to analyze Google and their patents check this out.  Warning:  Your head may explode halfway through it.

What kind of factors would those be?

The patent describes how it might associate a query with a certain set of geographical locations based upon such things as postal codes, or alternatively it might take the latitude and longitude of the map window when the search takes place while the searcher is looking at a map of the area in question. After that, it might look at factors such as:

  1. A score associated with an authoritative document,
  2. The total number of documents referring to a business associated with the document,
  3. The highest score of documents referring to the business,
  4. The number of documents with reviews of the business, and;
  5. The number of information documents that mention the business.

September 12, 2007 Posted by | Internet, Marketing, News, SEO, Social Networking, technology, Web Site Rankings | Leave a comment

Google Video Ads

We’ve been waiting for more info about this direction and it is slowly starting to come out.

“It’s a topic that’s come up in a lot of internal discussions,” said Fox during a Q&A session about Google’s search usage and trends.

We want to do the best job of conveying information to the user. In many cases that’s a text ad. In some cases it may not be a text ad. It may be an image, it may be a video, it may be something else. The risk, though, is that we don’t want to show things that are garish or flashy, or other things that might cause users to become blind to the ads.

All of these video ads are going to have effects on both users, those that place the ads, and those that make the ads.  Internet marketing companies are going to have to be able to produce quality ads as well as the long list of other services companies demand.  Companies who currently do most of their online marketing in house will now have to decide what is the best way for them to approach video advertising. 

And finally, those using google…will there be a point of too many ads?  I wouldn’t be surprised if video ads will drive people away from google.  I think there is a sense that text is tolerable but when it comes to video, it’s just not something people want to be overloaded with from an advertising standpoint.  I mean, how many times do I need to see someone doing a stupid dance as some company tries to sell me their product?  I can skim a text ad (or ignore) much easier than a video ad.

There is an expectation when watching tv, that you will see commercials.  There is no such expectatin right now on the internet.  Will it become an expectation or will users move to a new search engine?  That’s really the challenge for Google, in my mind. 

I think that’s one reason that blogs have become so successful, the fact that there are fewer ads and for the most part no video ads.  If I visit ESPN, then I’m am bombarded with ads but if I go to a san diego chargers blog then I can find exactly what I want without being bothered by many ads.  To me, that is a benefit and one that is rarely talked about. 

If you think back, google was so different from yahoo because of their homepage…there was nothing there but a box for searching while yahoo had all of their news and ads.  Google’s homepage still looks that way (unless you use igoogle) but their search results are going towards something very different. 

September 10, 2007 Posted by | Business, Internet, Marketing, News, technology, Web 2.0 | Leave a comment