RaeSea Internet Marketing Blog

Pronounced “Ray” “Sea”

Google Video Ads

We’ve been waiting for more info about this direction and it is slowly starting to come out.

“It’s a topic that’s come up in a lot of internal discussions,” said Fox during a Q&A session about Google’s search usage and trends.

We want to do the best job of conveying information to the user. In many cases that’s a text ad. In some cases it may not be a text ad. It may be an image, it may be a video, it may be something else. The risk, though, is that we don’t want to show things that are garish or flashy, or other things that might cause users to become blind to the ads.

All of these video ads are going to have effects on both users, those that place the ads, and those that make the ads.  Internet marketing companies are going to have to be able to produce quality ads as well as the long list of other services companies demand.  Companies who currently do most of their online marketing in house will now have to decide what is the best way for them to approach video advertising. 

And finally, those using google…will there be a point of too many ads?  I wouldn’t be surprised if video ads will drive people away from google.  I think there is a sense that text is tolerable but when it comes to video, it’s just not something people want to be overloaded with from an advertising standpoint.  I mean, how many times do I need to see someone doing a stupid dance as some company tries to sell me their product?  I can skim a text ad (or ignore) much easier than a video ad.

There is an expectation when watching tv, that you will see commercials.  There is no such expectatin right now on the internet.  Will it become an expectation or will users move to a new search engine?  That’s really the challenge for Google, in my mind. 

I think that’s one reason that blogs have become so successful, the fact that there are fewer ads and for the most part no video ads.  If I visit ESPN, then I’m am bombarded with ads but if I go to a san diego chargers blog then I can find exactly what I want without being bothered by many ads.  To me, that is a benefit and one that is rarely talked about. 

If you think back, google was so different from yahoo because of their homepage…there was nothing there but a box for searching while yahoo had all of their news and ads.  Google’s homepage still looks that way (unless you use igoogle) but their search results are going towards something very different. 

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September 10, 2007 - Posted by | Business, Internet, Marketing, News, technology, Web 2.0

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