RaeSea Internet Marketing Blog

Pronounced “Ray” “Sea”

Googling Fraud

You just can’t escape Google

The anonymous woman googled “John, Anne and Panama” and found the picture, which she sent to police and the Guardian. They report that John walked into a London police station over the weekend and told them “I think I am a missing person.” He was arrested on charges of fraud (y’think?). The police plan to validate the picture. Because, y’know, having him in custody isn’t enough evidence that he faked his own death

it is really hard to maintain invisibility in today’s Google.

December 10, 2007 Posted by | Internet, News | 1 Comment

MySpace and Facebook expand ads

We knew this was going to happen.

MySpace on Monday expanded options for advertisers to target consumers based on the information they provide in their social-networking profiles.

The company, which operates the largest site for meeting and sharing photos and other information with friends, also announced a new way for small businesses and individual users to create and place their own ads targeting potential customers by their stated interest and geographic location.

November 7, 2007 Posted by | Business, Internet, Marketing, News, Social Networking, technology | Leave a comment

Want to stay away from Vista

Found a nice little explanation on how to stay away from Vista and stick with XP.  It’s time to downgrade. 

To the vast bulk of users, though, “downgrade” is a synonym for reverting to an older version. In that case, it simply means dumping Vista and returning to XP

Also, this is a funny writeup on the problems of outlook 2007.

They hate us – OK, this one might be pushing it, but I’m running out of explanations here. Don’t get me wrong, we’re not Microsoft bashers here. Both our products are developed on Microsoft’s .NET platform and we’ve been a fan of their development environment for the better part of a decade. But seriously, they’ve taken 5 important years off the email design community in one fell swoop.

And finally, 65 reasons that outlook sucks.

Sometimes I see the orange bubble, then it disappears quickly – but not so quick that I didn’t notice it!

Sometimes, a vertical scrollbar appears in a message / preview pane, when there’s no ability to scroll up or down.

October 2, 2007 Posted by | Business, Internet, Microsoft, News, Small Business, technology, Web 2.0 | Leave a comment

Viral Campaign Tips

Found a good list of tips to pass on. 

Market over Email
I get a few emails every day begging for Sphinns, Diggs, Reddit bumps, etc. Some of these are good, but most are terrible. If you’re going to leverage your network, tell them to be smart about how they reach your story and vote it up – don’t provide a direct link to the Digg story page. Instead, ask them to check out the piece on your site and follow the Digg link from there. Those referral strings are going to look a lot more natural to the Digg editors.

And for those who really want to analyze Google and their patents check this out.  Warning:  Your head may explode halfway through it.

What kind of factors would those be?

The patent describes how it might associate a query with a certain set of geographical locations based upon such things as postal codes, or alternatively it might take the latitude and longitude of the map window when the search takes place while the searcher is looking at a map of the area in question. After that, it might look at factors such as:

  1. A score associated with an authoritative document,
  2. The total number of documents referring to a business associated with the document,
  3. The highest score of documents referring to the business,
  4. The number of documents with reviews of the business, and;
  5. The number of information documents that mention the business.

September 12, 2007 Posted by | Internet, Marketing, News, SEO, Social Networking, technology, Web Site Rankings | Leave a comment

Google Video Ads

We’ve been waiting for more info about this direction and it is slowly starting to come out.

“It’s a topic that’s come up in a lot of internal discussions,” said Fox during a Q&A session about Google’s search usage and trends.

We want to do the best job of conveying information to the user. In many cases that’s a text ad. In some cases it may not be a text ad. It may be an image, it may be a video, it may be something else. The risk, though, is that we don’t want to show things that are garish or flashy, or other things that might cause users to become blind to the ads.

All of these video ads are going to have effects on both users, those that place the ads, and those that make the ads.  Internet marketing companies are going to have to be able to produce quality ads as well as the long list of other services companies demand.  Companies who currently do most of their online marketing in house will now have to decide what is the best way for them to approach video advertising. 

And finally, those using google…will there be a point of too many ads?  I wouldn’t be surprised if video ads will drive people away from google.  I think there is a sense that text is tolerable but when it comes to video, it’s just not something people want to be overloaded with from an advertising standpoint.  I mean, how many times do I need to see someone doing a stupid dance as some company tries to sell me their product?  I can skim a text ad (or ignore) much easier than a video ad.

There is an expectation when watching tv, that you will see commercials.  There is no such expectatin right now on the internet.  Will it become an expectation or will users move to a new search engine?  That’s really the challenge for Google, in my mind. 

I think that’s one reason that blogs have become so successful, the fact that there are fewer ads and for the most part no video ads.  If I visit ESPN, then I’m am bombarded with ads but if I go to a san diego chargers blog then I can find exactly what I want without being bothered by many ads.  To me, that is a benefit and one that is rarely talked about. 

If you think back, google was so different from yahoo because of their homepage…there was nothing there but a box for searching while yahoo had all of their news and ads.  Google’s homepage still looks that way (unless you use igoogle) but their search results are going towards something very different. 

September 10, 2007 Posted by | Business, Internet, Marketing, News, technology, Web 2.0 | Leave a comment

Forced to Use Windows and Give up Linux

I thought this story was interesting.

In another victory for the Motion Picture Industry of America, a former movie pirate is being forced to switch from the Linux OS to Windows.

It’s almost as if they want to associate Linux with Pirating.

“I had a meeting with my probation officer today and he told me that he has to install monitoring software onto my PC. No big deal to me; that is part of my sentence,” McCausland explained on his blog. “However, their software doesn’t support GNU/Linux (which is what I use). So, he told me that if I want to use a computer, I would have to use an OS that the software can be installed on.”

It’s hard to believe that there isn’t a sufficient tracking software for Linux that can be used.

August 28, 2007 Posted by | Internet, News, technology | Leave a comment

TIVO and the Internet – what’s the connection?

I was reading the Mark Cuban article today about him believing the internet is dead and it got me thinking about the effects of Tivo on the web.

Everyday, more and more people are using Tivo or DVR or On Demand to watch television.  That’s pretty much how I watch everything now, so I rarely see any commercials.  I think a lot of us are used to fast forwarding right through them.  Now what does that have to do with surfing the web?

I believe that we will start demanding that we can  surf the same way or we will consider the internet to be outdated.  If I get used to not having to sit through commercials, why would I sit through them on the web just to access a website?  I am going to go to another site and many times I already do that.  I just don’t have the patience for it. 

Everytime I visit a site with a landing page or intro page, I just want to yell at the screen “take me to the main site!” (and many times I do yell).  It’s like sitting through the FBI screen when I watch a DVD.  But, designers don’t have to use that intro page. 

I think it goes back to:

  • What do your customers expect to see on your website?
  • What are they seeing?
  • Are those two answers the same?  If not, you better have a good reason.

August 24, 2007 Posted by | Business, Internet, Marketing, News, technology, Web Design | Leave a comment

Interaction is Key

Interesting blog post up at reuters talking about how sites that don’t offer interaction with other users are losing ground to those that do.  This author focuses on the music industry. 

Social networking has continued to expand its empire, and music sites have become its latest victims. From January to June of 2007, the sites where listeners are able to listen to music and interact with other listeners for minimal or no cost, such as projectplaylist.com and rhapsody.com, have had a noticeable increase of unique visitors over sites where there is little interaction with other listeners, such as itunes.com and napster.com.

Sounds like people don’t just want access, they want opinions from others.

August 10, 2007 Posted by | Business, Internet, Marketing, News, Social Networking, technology, Web 2.0 | Leave a comment

A blogging Union?

Ummm, okay.

In a move that might make some people scratch their heads, a loosely formed coalition of left-leaning bloggers are trying to band together to form a labor union they hope will help them receive health insurance, conduct collective bargaining or even set professional standards.

Yeah, that will work.  And from the tower.

“The reason I like blogging is that it’s very anarchistic. I can do whatever I want whenever I want, and oh my God, you’re not going to tell me what to do,” said Curt Hopkins, the founder of the Committee to Protect Bloggers.

“The blogosphere is such a weird term and such a weird idea. It’s anyone who wants to do it,” Hopkins said. “There’s absolutely no commonality there. How will they find a commonality to go on? I think it’s doomed to failure on any sort of large scale.”

And the final word comes from Susie Madrak, the author of Suburban Guerilla blog.

“Blogging is very intense — physically, mentally,” she said. “You’re constantly scanning for news. You’re constantly trying to come up with information that you think will mobilize your readers. In the meantime, you’re sitting at a computer and your ass is getting wider and your arm and neck and shoulder are wearing out because you’re constantly using a mouse.”

Your arm is wearing out from using a mouse?  How hard are you clicking? 

August 8, 2007 Posted by | Business, Internet, News, Social Networking, technology, Web 2.0 | Leave a comment

Web 2.0 Debate – It’s On!

The Wall Street Journal takes a on the debate of web 2.0.  Some of the highlights.

 Yes, the people have finally spoken. And spoken. And spoken.  Now they won’t shut up. The problem is that YOU! have forgotten how to listen, how to read, how to watch.

Thanks for calling us idiots.  Of course no one would be reading your article if it weren’t for blogs.

The other guy says this:

We also agree that the Web is a problem. The problem endemic to the Web even before anyone gave the Web version numbers — and the problem that leads to your issue with “cockroaches” — is that because anyone can contribute and because there are no centralized gatekeepers, there’s too much stuff and too many voices, most of which any one person has no interest in. But, the Web is also the continuing struggle to deal with that problem. From the most basic tools of the early Internet, starting with UseNet discussion threads, through Wikipedia, and sites that enable users to tag online resources, the Web invents ways to pull together ideas and information, finding the connections and relationships that keep the “miscellaneous” from staying that way.

On one hand, they argue that people are forgetting how to read and write but then they also complain that there is too much information out there basically put out by people who don’t know what they are talking about or aren’t entitled to talk about it in an open forum.

I’ve never understood this attitude of too much information.  The more ideas out there the better.  A lot of times a really, really bad idea leads to something very useful.  It just triggers creative thought. 

Mr. Keen is quite a guy:

You are right that people have always chattered endlessly about the silliest things. But the self-publishing Internet is the greatest of great seduction. Web 2.0 tells us that we all have something interesting to say and that we should broadcast it to the world. As I argue in my book, Web 2.0 transforms us into monkeys. 🙂 That’s the new abundancy, the long tail, if you like. Infinite primates with infinite messages on infinite channels. The only good news is that broadband is still pathetically slow. But what happens when fiber-to-the-home becomes a reality for all of us? What happens with the monkeys have the technology of the Gods at their paw tips? Media will be transformed into ubiquitous chatter — into an audio-video version of Twitter.

This debate isn’t bad but after a bit they both start to sound like Dennis Miller clones, trying to come up with references that make sound smart…so as to change your focus from what they are saying to how they are saying it. 

I think this debate is Web 2.0

July 18, 2007 Posted by | Business, Internet, Marketing, News, Social Networking, technology, Web 2.0 | Leave a comment