RaeSea Internet Marketing Blog

Pronounced “Ray” “Sea”

SEO does not “run itself”

I hear this a lot.  Clients or friends will tell me “Well once you set the SEO up then it runs itself”.  Umm, no it doesn’t.  SEO is not a one time thing and often times you can put more work into it months down the line than what you do at the beginning.   There are many aspects of SEO:

  • Constantly monitoring traffic – there are so many ways to look at traffic to your site and there are also so many different things you can do to a website that affect this, almost immediately.
  • Constantly monitoring your competition – a true competitor will be adapting their tactics to yours.  The moment you thing they are sitting still and letting things “run themselves” then you will get beat in the rankings
  • Changing with the market – there are many things that can affect how people search and what they are searching for.  Things like the economy, news reports, consumer fears, and momentum.  You have have to stay on top of these trends.
  • dead language – pay attention to how people talk from month to month, this impacts the searches.

Proper SEO will not run itself.  The determining factor in your ranking is often the number of quality links and these aren’t going to magically appear.

April 29, 2008 Posted by | Internet, Marketing, SEO, Web Site Rankings | 2 Comments

Content is still king in SEO

I think most in the industry realize this but it’s nice to see it stated again.

Good content remains the best way of boosting a website’s or blog’s chances of making money, a search engine marketing expert told INQUIRER.net.

At RaeSea, we actually use writers who have worked on TV and Movies as a way to both optimize the content and make the text more interesting to the user.  Many times, you can read websites and tell immediately that the text was only written for the search engines and not for the user.  This will result in a high bounce rate and poor conversions.

This is a nice statement from the above article:

He stressed that SEO is not simply about luring people to go to your website and click on advertisements.

“SEO is about helping websites sell more. If people are just looking at increasing their keyword ranking in Google, then that’s not SEO,” he added.

October 10, 2007 Posted by | Business, Internet, Marketing, SEO, technology | Leave a comment

Don’t forget to think about conversion rates

It’s easy to focus on getting visitors to your site and ignore what they actually do when they get there.  A thousand visitors and no sales is less desirable than 10 visitors and 5 sales. 

Think about a few things if your website is experiencing these problems:

  • is optimization getting in the way?

Meaning…have you focused too much on what search engines want and not enough on what your customers want?  This is a common mistake by those who try SEO on their own or who hire SEO people with little business knowledge. 

  • Do you know your customers?

Meaning…do you have a firm grasp on what your customers are looking for and what type of shoppers they are?  What do they expect?  Are you meeting these expectations?  Can you change those expectations?

  • how confusing is your site?

Do you have a call to action?  Does your site view properly in all browsers and in all resolution sizes?  We find that 40-50% of visitors to our sites still use IE 6…so design for this. 

  • are you actually selling your product on the site

Now, I don’t mean selling in a sense of is it available to buy.  I mean are you selling the positives of your products and addressing the concerns that your buyers may have?  The visitors to your site may not be as knowledgeable as you think or maybe they are much more knowledgeable than you think.  Get to know them. 

September 17, 2007 Posted by | Business, Internet, Marketing, SEO, Small Business, Web Design | Leave a comment

Viral Campaign Tips

Found a good list of tips to pass on. 

Market over Email
I get a few emails every day begging for Sphinns, Diggs, Reddit bumps, etc. Some of these are good, but most are terrible. If you’re going to leverage your network, tell them to be smart about how they reach your story and vote it up – don’t provide a direct link to the Digg story page. Instead, ask them to check out the piece on your site and follow the Digg link from there. Those referral strings are going to look a lot more natural to the Digg editors.

And for those who really want to analyze Google and their patents check this out.  Warning:  Your head may explode halfway through it.

What kind of factors would those be?

The patent describes how it might associate a query with a certain set of geographical locations based upon such things as postal codes, or alternatively it might take the latitude and longitude of the map window when the search takes place while the searcher is looking at a map of the area in question. After that, it might look at factors such as:

  1. A score associated with an authoritative document,
  2. The total number of documents referring to a business associated with the document,
  3. The highest score of documents referring to the business,
  4. The number of documents with reviews of the business, and;
  5. The number of information documents that mention the business.

September 12, 2007 Posted by | Internet, Marketing, News, SEO, Social Networking, technology, Web Site Rankings | Leave a comment

Does your Site work if cookies are blocked?

It’s one of those things that you need to fix if it doesn’t.  This site won’t load if I turn my cookies off.

No landing page or anyting telling me that I need cookies on.  So, I will just never visit the site and imagine how many people out there who block cookies will also never go to this site because no one is telling them why the page won’t load.  It’s just bad design.  Don’t force people to accept cookies unless it is absolutely necessary and even then….let them know. 

 I run across sites all the time that won’t load if I block their cookies…those that tell me to unblock, I unblock..  those that don’t…I go somewhere else.

August 1, 2007 Posted by | Business, Coding, Internet, Marketing, SEO, technology, Web Design | Leave a comment

Google and Duplicate Content

Here’s a list of 15 about how Google handles duplicate content.  Here’s a taste.

4.   There are cases where Google does penalize. This takes some egregious act, or the implementation of a site that is seen as having little end user value. I have seen instances of algorithmically applied penalties for sites with large amounts of duplicate content.

5.   An example of a site that adds little value is a thin affiliate site, which is a site that uses copies of third party content for the great majority of its content, and exists to get search traffic and promote affiliate programs. If this is your site, Google may well seek to penalize you.

July 24, 2007 Posted by | Internet, Marketing, SEO, Web Design | Leave a comment

Free SEO Tools

This site has some really good SEO tools.

 Nothing revolutionary but hey it’s free.  Can’t complain about that.  Just remember not to focus completely on page rank…it’s only one part of the big picture.

July 23, 2007 Posted by | SEO, Web Design, Web Site Rankings | Leave a comment

Google’s stance on Flash

Ran across a good blog post from google on how they view flash.  Interesting stuff in there.  I think the decision to use flash and how much to use it really depends on what your industry is and your goals for your webiste.  If you are going to rely completely on organic searches then obviously doing a website completely in flash is not your answer.

As many of you already know, Flash is inherently a visual medium, and Googlebot doesn’t have eyes. Googlebot can typically read Flash files and extract the text and links in them, but the structure and context are missing. Moreover, textual contents are sometimes stored in Flash as graphics, and since Googlebot doesn’t currently have the algorithmic eyes needed to read these graphics, these important keywords can be missed entirely. All of this means that even if your Flash content is in our index, it might be missing some text, content, or links. Worse, while Googlebot can understand some Flash files, not all Internet spiders can.

July 17, 2007 Posted by | Internet, SEO, technology, Web Design, Web Site Rankings | Leave a comment

Our Welcome Message

Hello all,

 We decided to finally start a company blog…not sure if this will turn out to be a good idea or not but we will keep posting and try to make it as interesting to read as possible.

Possible topics include:

  • SEO
  • Marketing
  • Business Strategies
  • Ranting
  • Tech Talk
  • Coding Issues
  • Annoying Clients
  • Hosting…is it really worth it?

We reserve the right not to blog on any of this and to blog on all of this. 

July 5, 2007 Posted by | Business, Coding, Hosting, Marketing, SEO | 2 Comments