RaeSea Internet Marketing Blog

Pronounced “Ray” “Sea”

MySpace and Facebook expand ads

We knew this was going to happen.

MySpace on Monday expanded options for advertisers to target consumers based on the information they provide in their social-networking profiles.

The company, which operates the largest site for meeting and sharing photos and other information with friends, also announced a new way for small businesses and individual users to create and place their own ads targeting potential customers by their stated interest and geographic location.

November 7, 2007 Posted by | Business, Internet, Marketing, News, Social Networking, technology | Leave a comment

Viral Campaign Tips

Found a good list of tips to pass on. 

Market over Email
I get a few emails every day begging for Sphinns, Diggs, Reddit bumps, etc. Some of these are good, but most are terrible. If you’re going to leverage your network, tell them to be smart about how they reach your story and vote it up – don’t provide a direct link to the Digg story page. Instead, ask them to check out the piece on your site and follow the Digg link from there. Those referral strings are going to look a lot more natural to the Digg editors.

And for those who really want to analyze Google and their patents check this out.  Warning:  Your head may explode halfway through it.

What kind of factors would those be?

The patent describes how it might associate a query with a certain set of geographical locations based upon such things as postal codes, or alternatively it might take the latitude and longitude of the map window when the search takes place while the searcher is looking at a map of the area in question. After that, it might look at factors such as:

  1. A score associated with an authoritative document,
  2. The total number of documents referring to a business associated with the document,
  3. The highest score of documents referring to the business,
  4. The number of documents with reviews of the business, and;
  5. The number of information documents that mention the business.

September 12, 2007 Posted by | Internet, Marketing, News, SEO, Social Networking, technology, Web Site Rankings | Leave a comment

Interaction is Key

Interesting blog post up at reuters talking about how sites that don’t offer interaction with other users are losing ground to those that do.  This author focuses on the music industry. 

Social networking has continued to expand its empire, and music sites have become its latest victims. From January to June of 2007, the sites where listeners are able to listen to music and interact with other listeners for minimal or no cost, such as projectplaylist.com and rhapsody.com, have had a noticeable increase of unique visitors over sites where there is little interaction with other listeners, such as itunes.com and napster.com.

Sounds like people don’t just want access, they want opinions from others.

August 10, 2007 Posted by | Business, Internet, Marketing, News, Social Networking, technology, Web 2.0 | Leave a comment

A blogging Union?

Ummm, okay.

In a move that might make some people scratch their heads, a loosely formed coalition of left-leaning bloggers are trying to band together to form a labor union they hope will help them receive health insurance, conduct collective bargaining or even set professional standards.

Yeah, that will work.  And from the tower.

“The reason I like blogging is that it’s very anarchistic. I can do whatever I want whenever I want, and oh my God, you’re not going to tell me what to do,” said Curt Hopkins, the founder of the Committee to Protect Bloggers.

“The blogosphere is such a weird term and such a weird idea. It’s anyone who wants to do it,” Hopkins said. “There’s absolutely no commonality there. How will they find a commonality to go on? I think it’s doomed to failure on any sort of large scale.”

And the final word comes from Susie Madrak, the author of Suburban Guerilla blog.

“Blogging is very intense — physically, mentally,” she said. “You’re constantly scanning for news. You’re constantly trying to come up with information that you think will mobilize your readers. In the meantime, you’re sitting at a computer and your ass is getting wider and your arm and neck and shoulder are wearing out because you’re constantly using a mouse.”

Your arm is wearing out from using a mouse?  How hard are you clicking? 

August 8, 2007 Posted by | Business, Internet, News, Social Networking, technology, Web 2.0 | Leave a comment

Web 2.0 Debate – It’s On!

The Wall Street Journal takes a on the debate of web 2.0.  Some of the highlights.

 Yes, the people have finally spoken. And spoken. And spoken.  Now they won’t shut up. The problem is that YOU! have forgotten how to listen, how to read, how to watch.

Thanks for calling us idiots.  Of course no one would be reading your article if it weren’t for blogs.

The other guy says this:

We also agree that the Web is a problem. The problem endemic to the Web even before anyone gave the Web version numbers — and the problem that leads to your issue with “cockroaches” — is that because anyone can contribute and because there are no centralized gatekeepers, there’s too much stuff and too many voices, most of which any one person has no interest in. But, the Web is also the continuing struggle to deal with that problem. From the most basic tools of the early Internet, starting with UseNet discussion threads, through Wikipedia, and sites that enable users to tag online resources, the Web invents ways to pull together ideas and information, finding the connections and relationships that keep the “miscellaneous” from staying that way.

On one hand, they argue that people are forgetting how to read and write but then they also complain that there is too much information out there basically put out by people who don’t know what they are talking about or aren’t entitled to talk about it in an open forum.

I’ve never understood this attitude of too much information.  The more ideas out there the better.  A lot of times a really, really bad idea leads to something very useful.  It just triggers creative thought. 

Mr. Keen is quite a guy:

You are right that people have always chattered endlessly about the silliest things. But the self-publishing Internet is the greatest of great seduction. Web 2.0 tells us that we all have something interesting to say and that we should broadcast it to the world. As I argue in my book, Web 2.0 transforms us into monkeys. 🙂 That’s the new abundancy, the long tail, if you like. Infinite primates with infinite messages on infinite channels. The only good news is that broadband is still pathetically slow. But what happens when fiber-to-the-home becomes a reality for all of us? What happens with the monkeys have the technology of the Gods at their paw tips? Media will be transformed into ubiquitous chatter — into an audio-video version of Twitter.

This debate isn’t bad but after a bit they both start to sound like Dennis Miller clones, trying to come up with references that make sound smart…so as to change your focus from what they are saying to how they are saying it. 

I think this debate is Web 2.0

July 18, 2007 Posted by | Business, Internet, Marketing, News, Social Networking, technology, Web 2.0 | Leave a comment

New way to rank Web Sites from Nielsen

Looks like they are changing things a bit. 

Although Nielsen already measures average time spent and average number of sessions per visitor for each site, it will start reporting total time spent and sessions for all visitors to give advertisers, investors and analysts a broader picture of what sites are most popular.

 This will have an impact on advertising rates and increase the likelihood of a website trying to encourage interaction with its visitors and thus keeping on the site longer. 

July 10, 2007 Posted by | Business, Internet, Marketing, Social Networking, Web Design, Web Site Rankings | Leave a comment

Social Networking

Interesting blog entry on social networking sites and how they are used by older users.

Another good discussion on social networking benefits here.

July 9, 2007 Posted by | Business, Social Networking, technology | Leave a comment