RaeSea Internet Marketing Blog

Pronounced “Ray” “Sea”

SEO does not “run itself”

I hear this a lot.  Clients or friends will tell me “Well once you set the SEO up then it runs itself”.  Umm, no it doesn’t.  SEO is not a one time thing and often times you can put more work into it months down the line than what you do at the beginning.   There are many aspects of SEO:

  • Constantly monitoring traffic – there are so many ways to look at traffic to your site and there are also so many different things you can do to a website that affect this, almost immediately.
  • Constantly monitoring your competition – a true competitor will be adapting their tactics to yours.  The moment you thing they are sitting still and letting things “run themselves” then you will get beat in the rankings
  • Changing with the market – there are many things that can affect how people search and what they are searching for.  Things like the economy, news reports, consumer fears, and momentum.  You have have to stay on top of these trends.
  • dead language – pay attention to how people talk from month to month, this impacts the searches.

Proper SEO will not run itself.  The determining factor in your ranking is often the number of quality links and these aren’t going to magically appear.

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April 29, 2008 Posted by | Internet, Marketing, SEO, Web Site Rankings | 2 Comments

Viral Campaign Tips

Found a good list of tips to pass on. 

Market over Email
I get a few emails every day begging for Sphinns, Diggs, Reddit bumps, etc. Some of these are good, but most are terrible. If you’re going to leverage your network, tell them to be smart about how they reach your story and vote it up – don’t provide a direct link to the Digg story page. Instead, ask them to check out the piece on your site and follow the Digg link from there. Those referral strings are going to look a lot more natural to the Digg editors.

And for those who really want to analyze Google and their patents check this out.  Warning:  Your head may explode halfway through it.

What kind of factors would those be?

The patent describes how it might associate a query with a certain set of geographical locations based upon such things as postal codes, or alternatively it might take the latitude and longitude of the map window when the search takes place while the searcher is looking at a map of the area in question. After that, it might look at factors such as:

  1. A score associated with an authoritative document,
  2. The total number of documents referring to a business associated with the document,
  3. The highest score of documents referring to the business,
  4. The number of documents with reviews of the business, and;
  5. The number of information documents that mention the business.

September 12, 2007 Posted by | Internet, Marketing, News, SEO, Social Networking, technology, Web Site Rankings | Leave a comment

Free SEO Tools

This site has some really good SEO tools.

 Nothing revolutionary but hey it’s free.  Can’t complain about that.  Just remember not to focus completely on page rank…it’s only one part of the big picture.

July 23, 2007 Posted by | SEO, Web Design, Web Site Rankings | Leave a comment

Google’s stance on Flash

Ran across a good blog post from google on how they view flash.  Interesting stuff in there.  I think the decision to use flash and how much to use it really depends on what your industry is and your goals for your webiste.  If you are going to rely completely on organic searches then obviously doing a website completely in flash is not your answer.

As many of you already know, Flash is inherently a visual medium, and Googlebot doesn’t have eyes. Googlebot can typically read Flash files and extract the text and links in them, but the structure and context are missing. Moreover, textual contents are sometimes stored in Flash as graphics, and since Googlebot doesn’t currently have the algorithmic eyes needed to read these graphics, these important keywords can be missed entirely. All of this means that even if your Flash content is in our index, it might be missing some text, content, or links. Worse, while Googlebot can understand some Flash files, not all Internet spiders can.

July 17, 2007 Posted by | Internet, SEO, technology, Web Design, Web Site Rankings | Leave a comment

New way to rank Web Sites from Nielsen

Looks like they are changing things a bit. 

Although Nielsen already measures average time spent and average number of sessions per visitor for each site, it will start reporting total time spent and sessions for all visitors to give advertisers, investors and analysts a broader picture of what sites are most popular.

 This will have an impact on advertising rates and increase the likelihood of a website trying to encourage interaction with its visitors and thus keeping on the site longer. 

July 10, 2007 Posted by | Business, Internet, Marketing, Social Networking, Web Design, Web Site Rankings | Leave a comment